Local SEO
We help roofers, plumbers, HVAC companies, cleaners, movers and the trades around them show up where their customers are actually looking — the map at the top of Google.
Takes about 15 minutes on the phone. No contract to look at the audit.
01
Most SEO advice is written for businesses customers visit. Yours isn’t one of them. You drive to the customer, you cover a radius rather than a street corner, and your busiest hours might be a Saturday night when a pipe bursts.
Google has a specific classification for this — a service area business — and it changes almost everything about how you should be set up.
Local SEO for a business like yours comes down to four things working together:
Get those four right and you compete for the searches that produce booked jobs. Get one badly wrong — and a misconfigured service area alone is enough — and the other three won’t save you.
02
When someone searches “emergency plumber near me,” Google shows several distinct things. They’re not equally valuable, and most agencies never explain the difference.
Three businesses on a map, with ratings, distance and a call button. This is where most local calls come from, especially on mobile and especially for urgent work. Being here is worth more than any other single position on the page. It’s driven by your Google Business Profile.
The blue links below the map. These matter for research-stage searches — “how much does a roof replacement cost,” “signs your water heater is failing,” “best pest control company in [city].” Slower to convert, but they build trust before the call and they compound over time
Paid placements above everything else. We don’t run these, but you should know where they sit. Ads give you immediate volume at a per-lead cost that never goes down. Organic and Map Pack take longer to build and then produce leads at a cost that keeps falling.
Most of our clients run ads while the organic work builds, then shift the balance as the phone starts ringing on its own.
03
We’re not a general agency taking contractors on the side. Nearly all our clients are home service businesses, because how a roofer gets found has almost nothing in common with how a law firm or a software company does.
Storm season. Emergency searches. Insurance work versus retail. Service radius. Recurring contracts versus one-off jobs. Every trade has its own demand pattern, and campaigns built around the trade beat campaigns built from a template.
Don’t see your trade? We probably still work with it. Get in touch and we’ll tell you honestly whether we’re a fit.
